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单词 databased marketing
释义

databased marketing

databased marketing Marketing based on extensive use of computerized databases of customers. The databases usually contain customers’ names, addresses, phone numbers, past purchases, and other data. These databases can be owned by the company doing the marketing (e.g. listing a bank’s own customers) or they can be purchased from companies who supply consolidated lists.

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更新时间:2025/3/13 15:48:35