| 单词 | cross-selling |
| 释义 | cross-selling cross-selling The practice of selling related products and services to existing customers. For example, a car dealer may also offer its customers servicing of the vehicle, valeting, re-upholstering, etc. An insurance broker may also offer motor-car insurance to its house-insurance customers. Businesses often cross-sell as part of their customer loyalty and retention strategy. Research evidence suggests that the greater the number of different products or services a customer buys from the same vendor, the lower the defection rate. See alsoup-selling. |
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