test marketing

test marketing(market testing) A procedure for launching a new product in a restricted geographical area to test consumers’ reactions. If the product is unsuccessful, the company will have minimized its costs and can make the necessary changes before a wider launch. Test marketing is typically undertaken in large towns or in areas served by a particular commercial television company. Test marketing has the disadvantage that competitors learn about the new product before its full launch. See alsonew product development.

• compression
• comptroller
• Comptroller of the Currency
• compulsory liquidation
• compulsory purchase
• compulsory purchase annuity
• Compumailer
• computer-aided design
• computer-aided manufacturing
• computer-aided personal interview
• computer-aided self-interview
• computer-assisted audit techniques
• computer-assisted panel research
• computer-assisted telephone interviewing
• computer-assisted trading
• computer-based training
• computer-integrated manufacturing system
• computer output microfilm
• concealed unemployment
• concentrated segmentation
• concentration
• concept test
• concert-party agreement
• concurrent control
• concurrent engineering