| 单词 | test marketing |
| 释义 | test marketing test marketing(market testing) A procedure for launching a new product in a restricted geographical area to test consumers’ reactions. If the product is unsuccessful, the company will have minimized its costs and can make the necessary changes before a wider launch. Test marketing is typically undertaken in large towns or in areas served by a particular commercial television company. Test marketing has the disadvantage that competitors learn about the new product before its full launch. See alsonew product development. |
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英汉经管词典收录了6519条经济管理类英汉双解词条，基本涵盖了经济学、管理学、金融学、会计学、证券期货、商务活动等领域的常用英语单词及短语词组的翻译及用法，是学习及工作的有利工具。