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单词 consumer research
释义

consumer research

consumer research Any form of marketing research undertaken among the final consumers of a product or service. For example, a manufacturer supplying man-made fibres to a shirt factory might undertake consumer research, interviewing purchasers of shirts, in order to establish the merits, or otherwise, of the fibres. Compareindustrial marketing research.

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更新时间:2024/11/13 18:52:54