Target Group Index

Target Group Index(TGI) An annual marketing research report compiled from the returned questionnaires of a random sample of thousands of respondents on their use of hundreds of products and thousands of brands. The questionnaires, which are completed with no interviewer present, also collect information on respondents’ demographics, attitudes and values, leisure activities, and exposure to the media. TGI was originated in the UK in 1969 but is now operated in over 60 countries.

• compulsory purchase
• compulsory purchase annuity
• Compumailer
• computer-aided design
• computer-aided manufacturing
• computer-aided personal interview
• computer-aided self-interview
• computer-assisted audit techniques
• computer-assisted panel research
• computer-assisted telephone interviewing
• computer-assisted trading
• computer-based training
• computer-integrated manufacturing system
• computer output microfilm
• concealed unemployment
• concentrated segmentation
• concentration
• concept test
• concert-party agreement
• concurrent control
• concurrent engineering
• condition
• conditionality
• conditional sale agreement
• Confederation of British Industry