| 单词 | tachistoscope |
| 释义 | tachistoscope tachistoscope A projection device used in studies of visual perception and memory. In advertising and marketing research it is used to measure the extent to which the features of an advertisement or brand are registered by consumers. The tachistoscope shows a package or advertisement for a very brief period (which can be varied), enabling researchers to test the effectiveness of the design, colour, lay-out, or name. Tachistoscope tests are often undertaken before the product or advertisement is released. Various methods of achieving the same effect on a computer screen have been explored but the projection method is still generally preferred. |
| 随便看 |
英汉经管词典收录了6519条经济管理类英汉双解词条，基本涵盖了经济学、管理学、金融学、会计学、证券期货、商务活动等领域的常用英语单词及短语词组的翻译及用法，是学习及工作的有利工具。