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单词 strategic group
释义

strategic group

strategic group A sub-group of firms within a market or industry that occupy a similar position in terms of e.g. product range, geographic coverage, pricing policy, and distribution channels. These companies have adopted similar business strategies, face similar challenges and opportunities, and must be considered direct competitors. Strategic group analysis will show which companies are the closest competitors, and can also be used to identify potential gaps or opportunities in a market sector. See alsomobility barriers.

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更新时间:2024/11/14 16:40:50