strategic fit

strategic fit The extent to which diversification into another field fits with the future scope of a firm. To evaluate whether or not the proposed action would fit strategically with a firm’s plans requires the strategic logic to be examined in detail and the extent to which integration could be achieved to be evaluated.

• marketing audit
• marketing control
• marketing costs
• marketing database
• marketing environment
• marketing implementation
• marketing information system
• marketing intermediaries
• marketing logistics
• marketing management
• marketing mix
• marketing myopia
• marketing objective
• marketing plan
• marketing research
• marketing-service agency
• marketing strategy
• marketing website
• market leader
• market maker
• market objectives
• market order
• market orientation
• market overhang
• market penetration