| 单词 | snowball sampling |
| 释义 | snowball sampling snowball sampling In marketing research, a sampling technique in which the selection of additional respondents is based on referrals from the initial respondents. Thus, the interviewer might ask the respondents if they know someone else who owned brand X. Clearly, the danger is that interviews are conducted with similar persons. |
| 随便看 |
英汉经管词典收录了6519条经济管理类英汉双解词条，基本涵盖了经济学、管理学、金融学、会计学、证券期货、商务活动等领域的常用英语单词及短语词组的翻译及用法，是学习及工作的有利工具。