单词 | computer-assisted panel research |
释义 | computer-assisted panel research computer-assisted panel research(CAPAR) A method of conducting panel research remotely. Panel members transmit details of specific purchases using bar-code scanners over the telephone to a host computer in which the information is accumulated. Television audience measurement is also conducted by this method. computer-assisted self-explication(CASE) An online Internet system that asks visitors structured questions about their preferences and uses this information to produce rankings and recommendations on products and services for both consumers and producers. |
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