单词 | simulated test market |
释义 | simulated test market simulated test market(Hall test) A laboratory-based marketing research technique for forecasting product sales; it is based upon pretest interviews, forced advertising exposures, simulated store shopping, product trials, and follow-up interviews to measure the repurchase rate. |
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英汉经管词典收录了6519条经济管理类英汉双解词条,基本涵盖了经济学、管理学、金融学、会计学、证券期货、商务活动等领域的常用英语单词及短语词组的翻译及用法,是学习及工作的有利工具。