| 单词 | affective component |
| 释义 | affective component affective component One of three main components of the attitudes a person (potential customer) can have regarding an object or phenomenon. The affective component is concerned with the customer’s emotional reactions and involves such questions as: Is this brand good or bad? Is it desirable? Is it likeable? It also involves such judgments as: ‘I love BMWs’; ‘The Japanese are not competent to make luxury cars’. While the former emotional response may be based upon 10 years’ experience of BMWs, the latter may be based upon little cognitive information. The affective component of an attitude need not be based on experience. |
| 随便看 |
|
英汉经管词典收录了6519条经济管理类英汉双解词条，基本涵盖了经济学、管理学、金融学、会计学、证券期货、商务活动等领域的常用英语单词及短语词组的翻译及用法，是学习及工作的有利工具。