ad tracking research

ad tracking research Marketing research that takes periodic measurements of the impact of an advertising campaign. While the goal of most advertising is to increase sales (and activity), there are many factors that can affect sales. Moreover, some advertisers judge the effectiveness of advertising by other criteria. The variables tracked are: unaided brand awareness, aided brand awareness, advertising awareness, playback, and proven recall.

• marked cheque
• marker barrel
• market
• market assessment
• market-based transfer prices
• market capitalization
• market-centred company
• market challenger
• market failure
• market follower
• market forces
• marketing
• marketing audit
• marketing control
• marketing costs
• marketing database
• marketing environment
• marketing implementation
• marketing information system
• marketing intermediaries
• marketing logistics
• marketing management
• marketing mix
• marketing myopia
• marketing objective