administered VMS

administered VMS(AVMS; administered strategic alliance) A vertical marketing system in which a powerful channel captain (quite often a major retailing chain) coordinates marketing activities at all levels in the channel, including planning and management, even though it does not directly own the other channel members. Comparecontractual VMS; corporate VMS.

• controllable costs
• controllable investment
• controllable turnover
• controllable variance
• controlled foreign company
• controller
• controlling interest
• control process
• convenience product
• conventional distribution channel
• convergence
• convergence criteria
• conversational systems
• conversion
• conversion cost
• convertible
• convertible revolving credit
• convertible term assurance
• conveyancing
• cookie
• copy testing
• copywriter
• core competency
• core inflation
• core job characteristics