| 单词 | quantitative marketing research |
| 释义 | quantitative marketing research quantitative marketing researchMarketing research techniques that use large samples of respondents to quantify behaviour and reactions to marketing activities. Typically, a structured questionnaire is used to obtain data that quantifies the numbers and proportions of respondents falling into each predetermined category; for example, a study might show how many people per thousand of the population buy a particular product. Comparequalitative marketing research. |
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