| 单词 | qualitative forecasting techniques |
| 释义 | qualitative forecasting techniques qualitative forecasting techniques Techniques used to forecast future trends, e.g. the demand for a product, when there is little meaningful data to use as the basis of statistical techniques, or when it is considered necessary to triangulate the results of statistically based projections. Typical techniques include making use of salesforce estimates, juries of expert opinion (seeDelphi technique), and surveys of user expectations. Comparequantitative forecasting techniques. qualitative marketing researchMarketing research techniques that use small samples of respondents to gain an impression of their beliefs, motivations, perceptions, and opinions. Such unstructured methods of data collection as depth interviews and group discussions are used to explore topics in considerable detail. Qualitative marketing research is frequently used to test an advertisement’s effectiveness or to explore new products. See alsoconcept test. In general, it is used to show why people buy a particular product, whereas quantitative marketing research reveals how many people buy it. |
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