| 释义 |
public issue public issue(public offering) An offer for sale in which the public are invited, through advertisements in the national press, to apply for a new issue of shares or other securities at a price fixed by the company. Compareissue by tender. See alsoinitial public offering. publicity The technique of attracting the attention of the public to a product, organization, or event by the mass media. Publicity involves a third party, such as a newspaper editor or TV presenter, who determines whether the message is sufficiently newsworthy to publish and what the nature of the message should be. |