bundling

bundling The marketing ploy of giving away a relatively cheap product with a relatively expensive one to attract customers; for example, incorporating one or more CD-ROMs with the software package supplied with a computer. Seeprice-bundling strategy.

• internal marketing
• internal rate of return
• Internal Revenue Code
• Internal Revenue Service
• internal supplier
• internal user
• International Accounting Standard
• INTERNATIONAL ACCOUNTING STANDARDS
• International Accounting Standards Board
• International Bank for Reconstruction and Development
• international banking facility
• International Business Reply Service
• International Capital Market Association
• International Chamber of Commerce
• international commodity agreements
• International Development Association
• international division
• International Financial Reporting Standard
• INTERNATIONAL FINANCIAL REPORTING STANDARDS
• International Fund for Agricultural Development
• International Labour Organization
• International Monetary Fund
• International Monetary Market
• International Organization for Standardization
• International paper sizes