| 单词 | media schedule |
| 释义 | media schedule media schedule A schedule identifying the media to be used for an advertising programme and the dates on which advertisements are to appear. Decisions have to be made on: • reach (the percentage of market that would be expected to see the ad); • frequency (how often the target market would see the ad); • impact (qualitative value of the ad); • major media to be used (TV, Internet, newspapers and magazines, etc.); • media vehicles (specific media to be used, e.g. The Times newspaper); • media timing (the schedule of the appearance of the ads in the chosen media). |
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