| 单词 | marketing mix |
| 释义 | marketing mix marketing mix The factors controlled by a company that can influence consumers’ buying of its products. The four components of a marketing mix (often called the four Ps) are: • the product—quality, branding, packaging, and other features; • pricing—recommended retail price, discounts for large orders, and credit terms; • promotion—seesales promotion; • place—where to sell the product, which distributors and transport services to use, and desirable stock levels. The potential profitability of a particular marketing mix and its acceptability to its market are assessed by marketing research. See alsoextended marketing mix. |
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