marketing information system

marketing information system(MkIS) An organized set of procedures and methods by which pertinent, timely, and accurate information is continually gathered, analysed, and evaluated for use by marketing decision makers. Modern systems are computerized and usually consist of a data-collection system and a decision support system.

marketing intelligence Data about the marketing environment gathered from a variety of disparate sources and subjected to a structured analysis. The data should include information from customers, sales personnel, suppliers, retailers, agencies, monitoring of competitors, and government bodies.

• corporate bond
• corporate brand licensing
• corporate brand strategy
• corporate citizenship
• corporate culture
• corporate finance
• Corporate Governance Code
• corporate image
• corporate manslaughter
• corporate modelling
• corporate performance management
• corporate plan
• corporate policy
• corporate raider
• corporate restructuring
• corporate social reporting
• corporate social responsibility
• corporate venturing
• Corporate Venturing Scheme
• corporate VMS
• corporate website
• corporation
• corporation tax
• correspondent bank
• corruption