market challenger

market challenger A firm that is fighting to increase its market share. Generally, such a company is second in market share and aggressively challenging the market leader.

market development A strategy by which an organization attempts to sell an existing product to new customers, usually by introducing the product in a new geographical area. Seeproduct–market strategy.

• assessment centre
• assessor
• asset
• asset and liability management committee
• asset-backed commercial paper
• asset-backed fund
• asset-backed medium-term note
• asset-backed security
• asset cover
• asset financing
• asset management
• asset turnover
• asset valuation
• asset–liability gap
• asset–liability management
• assignment
• assignment of copyright
• assignment of lease
• assignment of life policies
• assisted stock replenishment
• Associated British Ports
• Association for Payment Clearing Services
• Association of Accounting Technicians
• Association of British Insurers
• Association of Chartered Certified Accountants