单词 | macroenvironment |
释义 | macroenvironment macroenvironment The wider environment that creates the forces that shape every business and non-profit enterprise. The physical environment, social and cultural forces, demographic make-up, economic climate, prevailing political beliefs, and current legal infrastructure are components of the macroenvironment. Generally, most companies have no control over these factors. Comparemicroenvironment. |
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