| 单词 | channel conflict |
| 释义 | channel conflict channel conflict A disagreement between members of a distribution channel. Horizontal channel conflict can occur among retailers, if one retailer feels another is competing too vigorously through pricing or is using advertising to invade unauthorized sales territory. Vertical conflict occurs between retailers and their suppliers when either side feels dominated by the other. Conflict can arise when a manufacturer creates a new channel, such as direct e-commerce. channel cooperation Cooperation between members of a distribution channel as a result of harmonious marketing objectives and strategies. Problems can emerge when specific channel members have too much power or act negatively. Restriction of lines, limits on the number of new products, or the demand for promotional bonuses (typically a powerful retailer demanding cash for a promotion) by retailers and wholesalers can limit competition. |
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