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单词 Direct Marketing Association UK
释义

Direct Marketing Association UK

Direct Marketing Association UK(DMA) A trade association for marketers and suppliers in the direct-marketing industry, formed in 1992 from a merger of several similar bodies. It publishes a code of conduct (the DM Code), issues best practice guidelines, and operates an awards system for the industry.

DMA website: includes full text of the DM Code of Practice

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更新时间:2025/5/10 14:29:49