| 单词 | image advertising |
| 释义 | image advertisingDefinition Attempt to create a favorable mental picture of a product or firm in mind of consumers. This image aims to associate the advertised product and/or firm with certain lifestyles or values. Its three basic functions are to (1) increase consumer awareness, (2) convert the awareness into familiarity, and (3) use the familiarity to influence consumer buying behavior. |
| 随便看 |
|
英汉经管词典收录了27404条经济管理类英汉双解词条，基本涵盖了经济学、管理学、金融学、会计学、证券期货、商务活动等领域的常用英语单词及短语词组的翻译及用法，是学习及工作的有利工具。