英语词汇“horizontal marketing”的翻译、意思、用法、释义-英汉经管词典

单词	horizontal marketing
释义	horizontal marketing Definition A merger of firms on the same level in order to pursue marketing opportunities. The firms combine their resources such as production capabilities and distribution in order to maximize their earnings potential. For example, a soft drink company may combine with a chips producer and the two products are marketing and distributed together. See also vertical marketing system.
随便看	oil port oil spill Okun gap Okun's law old age survivors disability and health insurance (OASDHI) Old Economy old line olf oligopolistic oligopolistic competition oligopolistic environment oligopsony Oman Investment Fund omission omitted omitted dividend omnibus account omnibus bill Omnibus Budget Reconciliation Act omnibus clause omnibus risk on account on behalf of on board on board bill of lading

英汉经管词典收录了27404条经济管理类英汉双解词条，基本涵盖了经济学、管理学、金融学、会计学、证券期货、商务活动等领域的常用英语单词及短语词组的翻译及用法，是学习及工作的有利工具。