单词 | green marketing |
释义 | green marketingDefinition Promotional activities aimed at taking advantage of the changing consumer attitudes toward a brand. These changes are increasingly being influenced by a firm's policies and practices that affect the quality of the environment, and reflect the level of its concern for the community. Use 'green marketing' in a SentenceYou need to be very good at green marketing so that you are always adapting to your customer base as they change. The green marketing campaign was directly aligned with the interests of the target market which helped us increase our demand. Using green marketing, Rachel's company appealed to the growing environmentalist population in her town, taking advantage of their interest in protecting the Earth. |
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