单词 | American Association of Advertising Agencies (AAAA) |
释义 | American Association of Advertising Agencies (AAAA)Definition A United States based trade organization for advertising agencies, also known as the 4As. This management oriented trade association was founded in 1917, and it offers members a complete array of services, expertise and information having to do with the advertising agency business. The American Association of Advertising Agencies' membership produces about 80% of total advertising volume placed by agencies in the United States. Because the 4A's is a trade association, the organization is bound and supported by its own constitution and set of by-laws, its mission statement, and standards of practice. |
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