单词 | generic appeal |
释义 | generic appealDefinition Advertising strategy used to promote a product category versus a specific brand name product in that category. An advertisement encouraging children to eat vegetables may show different vegetables, however the advertisement itself will not name a specific brand. |
随便看 |
|
英汉经管词典收录了27404条经济管理类英汉双解词条,基本涵盖了经济学、管理学、金融学、会计学、证券期货、商务活动等领域的常用英语单词及短语词组的翻译及用法,是学习及工作的有利工具。