单词 | recency strategy |
释义 | recency strategyDefinition Media-planning strategy based on the observation that advertising at a lower weight (see advertising weight) but at a higher and consistent frequency is more effective than advertising at a higher weight but at a lower and sporadic frequency. See also flighting. |
随便看 |
|
英汉经管词典收录了27404条经济管理类英汉双解词条,基本涵盖了经济学、管理学、金融学、会计学、证券期货、商务活动等领域的常用英语单词及短语词组的翻译及用法,是学习及工作的有利工具。