frequency cap

Definition

A feature within Internet ad serving that allows the limiting or capping of the maximum number of times a visitor can view a particular ad within a specified period of time. Nevertheless, this generally only applies to websites that display ads from the same advertising network. For example, a website displaying an ad with a frequency cap might limit the views of a particular ad to three views per user for a 24 hour period. Frequency capping is typically done through the sending of cookies, which are then used to track the number of times a visitor has seen a particular advertisement.

单词	frequency cap
释义	frequency cap Definition A feature within Internet ad serving that allows the limiting or capping of the maximum number of times a visitor can view a particular ad within a specified period of time. Nevertheless, this generally only applies to websites that display ads from the same advertising network. For example, a website displaying an ad with a frequency cap might limit the views of a particular ad to three views per user for a 24 hour period. Frequency capping is typically done through the sending of cookies, which are then used to track the number of times a visitor has seen a particular advertisement.
随便看	predictor variable preemption preemption clause preemption right preemptive pricing preempt spot preexisting condition pre-export financing prefabricated preface prefeasibility study preference share capital preference shares preferential loan Preferential Trade Agreement (PTA) preferred bidder preferred creditor preferred debt preferred dividend preferred equity preferred habitat theory preferred modes indicator preferred position preferred position rate preferred provider organization (PPO)