perceived risk

Definition

Consumer's level of uncertainty regarding the outcome of a purchase decision, specially in case of high priced item such as a car, or a complex item like a computer. Consumers attempt to reduce their anxiety by collecting more information and by seeking the recommendations of a peer group or an entity (person or consumer advocacy group) considered an expert on the subject matter. Manufacturers and marketers try to reduce this risk with reassuring guaranties, by obtaining the backing or recognized groups or opinion leaders, or by hiring a well known and respected spokesperson.

单词	perceived risk
释义	perceived risk Definition Consumer's level of uncertainty regarding the outcome of a purchase decision, specially in case of high priced item such as a car, or a complex item like a computer. Consumers attempt to reduce their anxiety by collecting more information and by seeking the recommendations of a peer group or an entity (person or consumer advocacy group) considered an expert on the subject matter. Manufacturers and marketers try to reduce this risk with reassuring guaranties, by obtaining the backing or recognized groups or opinion leaders, or by hiring a well known and respected spokesperson.
随便看	inherent reliability inherent risk inherent vice inheritance inheritance tax inhibitor in-house financing in-house processing float initial capital initial cash flow Initial Claims initial eligibility period initial interest rate initial investment initial margin initial premium initial production initial public offering (IPO) initiate coverage initiative initiatives injection molding injury injury independent of all other means in kind