| 单词 | prospect theory |
| 释义 | prospect theoryDefinition Theory that suggest that individuals place more emphasizes on gains rather than losses and as a result will try to make decisions that contribute to gains. The prospect theory lumps risks into two categories: those that contribute to gains and ones that contribute to losses. Under this theory, people treat the two sections of risk totally different in order to receive a positive outcome. Prospect theory was developed by Daniel Kahneman and Amos Tversky in 1979. Use 'prospect theory' in a SentenceProspect theory would explain the choice of focus in the meeting by the director, psychologically some bias can exist in our perception. You need to break down the prospect theory and see if you can utilize it to your businesses advantage in any way. It is important for us to assess every decision we make with strong regards to prospect theory, because we must understand the types of risks we associate with. |
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