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单词 focus strategy
释义

focus strategy

Definition
A marketing strategy in which a company concentrates its resources on entering or expanding in a narrow market or industry segment.

A focus strategy is usually employed where the comopany knows its segment and has products to competitively satisfy its needs. Focus strategy is one of three generic marketing strategies. See differentiation strategy and low cost strategy for the other two.

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更新时间:2025/3/10 9:16:17