英语词汇“demarketing”的翻译、意思、用法、释义-英汉经管词典

单词	demarketing
释义	demarketing Definition Efforts aimed at discouraging (not destroying) the demand for a product which (1) a firm cannot supply in large-enough quantities, or (2) does not want to supply in a certain region where the high costs of distribution or promotion allow only a too little profit margin. Common demarketing strategies include higher prices, scaled-down advertising, and product redesign.
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