demand management

1. Macroeconomics: Use of monetary and fiscal policies to influence the aggregate demand for goods or services in an economy. During periods of high unemployment, governments attempt to stimulate demand (and, hence, production and employment) and, during periods of high inflation or balance-of-payment problems, to curb it.

2. Microeconomics: Activities in support of a firm's products in their marketplace, such as stimulating the demand, estimating its volume, and planning the production accordingly.