| 单词 | a business plan |
| 释义 | business planDefinition Set of documents prepared by a firm's management to summarize its operational and financial objectives for the near future (usually one to three years) and to show how they will be achieved. It serves as a blueprint to guide the firm's policies and strategies, and is continually modified as conditions change and new opportunities and/or threats emerge. When prepared for external audience (lenders, prospective investors) it details the past, present, and forecasted performance of the firm. And usually also contains pro-forma balance sheet, income statement, and cash flow statement, to illustrate how the financing being sought will affect the firm's financial position. Use 'business plan' in a SentenceThe company published its most recent business plan in 2014 and distributed it to a group of potential investors and other interested parties. Ellen started to worry about the new management when they unveiled a vague and somewhat unrealistic business plan during the first meeting with the entire staff. The investors knew the business plan was going to change with the ever changing markets but they liked the direction the company was going at the particular moment. |
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