英语词汇“creative strategy”的翻译、意思、用法、释义-英汉经管词典

单词	creative strategy
释义	creative strategy Definition The outline prepared by the creative team of an advertising agency for the launching of an advertising campaign or message. A creative strategy is generally the result of a team composed of one or more copywriters, an art director and a creative director. The creative strategy generally explains how the advertising campaign will meet the advertising objectives of the business.
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