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单词 cost efficiency
释义

cost efficiency

Definition
A goal of media marketing that is aimed at minimizing advertising expenses incurred while maximizing product publicity to a target market in terms of breadth and frequency of exposure. Maximizing cost efficiency in a marketing campaign is highly desirable for a business since the greatest product exposure is achieved for the least amount of financial investment.
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更新时间:2025/1/22 16:45:02