英语词汇“mega marketing”的翻译、意思、用法、释义-英汉经管词典

单词	mega marketing
释义	mega marketing Definition Management activity that involves (in addition to the typical marketing activities) other elements of a firm's external environment such as government, media, and pressure groups. The term was coined by the US marketing academic Philip Kotler who suggests that a market mix must have two more P's: public-relations, and power.
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