单词 | content analysis |
释义 | content analysisDefinitions 1. Measuring the effect of a firm's public relations and promotional efforts by analyzing news stories and articles that mention its name or brands. 2. Quantifying the responses to open ended questions (asked during a market survey) by applying numerical values (based on a measure such as Likert Scale) to different answers. Use 'content analysis' in a SentenceThe content analysis performed by the marketing firm indicated likely future success as the optimal foundation has been laid down. If you can correctly break down a content analysis you can figure out a lot of helpful information very quickly. The easiest way to run a content analysis on a company is to perform a simple Internet keyword search of the company. |
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