单词 | market penetration |
释义 | market penetrationDefinitions 1. The activity or fact of increasing the market share of an existing product, or promoting a new product, through strategies such as bundling, advertising, lower prices, or volume discounts. 2. A measure of the extent of a product's sales volume relative to the total sales volume of all competing products, expressed as a percentage. Formula: Sales volume of a product x 100 ÷ Total sales volume of all competing products. Use 'market penetration' in a SentenceThe market penetration generated by the new strategy was effective and our next quarters profits reflected the positive change for us. Sometimes there will be a big market penetration and this may have adverse affects on your business and its product. We had to incorporate some market penetration that would probably make us more money over the course of the year. |
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