| 单词 | conjoint analysis |
| 释义 | conjoint analysisDefinition Market research technique in which consumers make trade offs between two or more features and benefits of a product on a scale ranging from 'Most Preferred' to 'Least Preferred.' coupled with techniques such as simulation analysis, conjoint analysis helps in evaluation of different pricing points. Use 'conjoint analysis' in a SentenceYou need to figure out the best way to proceed in a conjoint analysis and make sure to follow through with it. The conjoint analysis provided us with specific data that we desired as we wanted to get inside the minds of our customers. I was pleased with the conjoint analysis because I got to see the customers working with products and wanting to buy them. |
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