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单词 competitive parity method
释义

competitive parity method

Definition
Advertising-expense budgeting method based on what a brand's or firm's competitors are estimated to be spending. This method assumes the other firms have the same marketing objectives and know what they are doing. See also adaptive control method, affordable method, objectives and task method, and percentage of sales method.
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更新时间:2025/4/17 19:47:39