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单词 competitive parity
释义

competitive parity

Definition
A term used to describe a method of allocating a budget for promotional activities that depends on what competitors are spending for similar activities. Competitive parity spending is a defensive strategy that can help a business protect its brand or product's competitive position in the marketplace without overspending. Also called defensive budgeting.
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更新时间:2025/4/17 19:49:08