| 单词 | survey research |
| 释义 | survey researchDefinition A method of sociological investigation that uses question based or statistical surveys to collect information about how people think and act. For example, a possible application of survey research to a business context might involve looking at how effective mass media is in helping form and shift public opinion. Use 'survey research' in a SentenceI think that we need to do a bit more survey research before coming to a conclusion about people and their behavior. The survey research indicated a wide variety of information we were able to use in our report we presented to management. We live and die in our industry by the results of survey research, without it we would often be flying blind trying to discover the needs and desires of our customers. |
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