| 单词 | logical appeal |
| 释义 | logical appealDefinition An advertising strategy that addresses a buyer's practical or functional reasoning ability. The strategy is based upon an individual's need to justify a purchase. For example, an advertisement that sells a sugar substitute as a means to combat obesity. See also emotional appeal. Use 'logical appeal' in a SentenceBeing able to make a logical appeal to the higher ups when you really believe in something can help you get ahead in the company. The logical appeal of the argument is exquisite so we were pleased to present our well reasoned idea to the board. If you truly believe about a project and no one else does you should make the most logical appeal you can and hope they buy in. |
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