英语词汇“line marketing”的翻译、意思、用法、释义-英汉经管词典

单词	line marketing
释义	line marketing Definition A style of promotional activity that focuses attention on communicating to consumers via different means. Line marketing is commonly broken down into (1) above the line marketing with a focus on mass media advertising, (2) below the line marketing that focuses on direct marketing, and (3) through the line marketing that focuses on mass advertising to create a potential client base for direct marketing efforts.
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英汉经管词典收录了27404条经济管理类英汉双解词条，基本涵盖了经济学、管理学、金融学、会计学、证券期货、商务活动等领域的常用英语单词及短语词组的翻译及用法，是学习及工作的有利工具。