单词 | channel conflict |
释义 | channel conflictDefinition Situation when a producer or supplier bypasses the normal channel of distribution and sells directly to the end user. Selling over the internet while maintaining a physical distribution network is an example of channel conflict. See also disintermediation. Use 'channel conflict' in a SentenceMany suppliers to the Walmart chain have specific contracts with the company to maintain a normal distribution organization in order to avoid a channel conflict which could alter Walmart's profits. Barnes & Nobles launch of their website caused no end of hair pulling over the channel conflict it inadvertently had created. The manufacturer decided that a channel conflict would allow them to maximize sales by allow consumers to purchase items directly from the factory. |
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